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In the US for example, roughly two in five Americans say they use YouTube to listen to music (44%), followed by a close race between Spotify (27%), Pandora (25%), and Amazon Prime Music (24%). YouGov's International Media Consumption Report 2021 examines the changes in how frequently people consumed media, including how our listening habits have shifted.Īmong people in the United States and Great Britain, for example, there was an acceleration of active listening (music streaming and podcasting) and a decrease in passive listening (AM/FM and satellite radio) as people spent less time in their cars and more time in the comfort of their homes.Ī look at some of the popular music streaming platforms around the world shows YouTube as a leader in the space – albeit mainly being known as a video streaming platform. In a new global study, we tracked the impact of the pandemic on consumer behaviors in 17 countries around the world. It wasn’t just video streaming that took center stage in people’s lives as they sought out entertainment and distraction the COVID-19 pandemic also amplified forms of audio listening especially podcasts and music streaming. As people spent more time at home last year, they turned to streaming services for entertainment and information.